From Stage to FYP: How Theater Artists Can Win on TikTok
For many actors and theater artists, TikTok can feel like uncharted territory. The app is fast-paced, ever-changing, and full of creators from every possible niche. But for performers, TikTok isn’t just another social media platform—it’s a stage, an audition room, and a networking space rolled into one.
One example of how to use it effectively comes from actor and creator @bfa_mba_sam (our owner), who has grown a presence of over 1 Million Views & 6k+ Followers, by combining authenticity, humor, and behind-the-scenes insight into the theater world. His approach offers valuable lessons for any artist looking to build their personal brand on TikTok. She regularly has videos with 25-60k views and we’re using her as a case study to show you how to do it too!
1. Lead with Personality, Not Just Performance
It’s tempting to use TikTok only to showcase polished clips of your best monologues or dance numbers. While performance content has its place, audiences on TikTok want connection more than perfection.
Sam’s account stands out because she doesn’t just present herself as an actor—she shares her perspective as an artist navigating auditions, rehearsals, and the business side of theater. That balance between professionalism and personality keeps people engaged.
Takeaway: Share not just what you do, but who you are. Personality builds connection, and connection builds followers.
2. Use Humor to Your Advantage
Theater is already full of comedy, mishaps, and “you can’t make this up” stories. Lean into that!
Sam frequently uses humor in her videos, whether it’s poking fun at theater tropes, exaggerating the chaos of rehearsal life, or making light of the ups and downs of an artistic career. This relatability is key—audiences love to laugh at content that feels true to their own experiences.
Takeaway: Don’t be afraid to make fun of yourself or the quirks of the theater world. Humor = shareability.
3. Show the Process, Not Just the Product
One of the biggest mistakes theater companies (and sometimes artists) make is only showing the finished performance. But on TikTok, people are fascinated by process.
Sam pulls back the curtain to reveal what it’s really like behind the scenes—warm-ups, flubbed lines, costume fittings, and all. That’s where theater fans (and potential collaborators) feel like insiders.
Takeaway: Document your rehearsal process, your audition prep, even your daily grind. The “making of” often resonates more than the “final show.”
4. Educate, Don’t Sell
TikTok audiences don’t want to be “marketed to.” Instead, they want to learn something new or feel like they gained insight into your world.
On her page, Sam shares tips for artists, insights into the industry, and educational content wrapped in humor. Rather than asking for ticket sales or direct support, she builds trust by giving value. When it is time to promote a show or project, that audience is already invested.
Takeaway: Give more than you ask. Educate, inform, or inspire—and the audience will stick around.
5. Consistency Beats Virality
It’s easy to get discouraged if your video doesn’t go viral. But success on TikTok is less about one breakout post and more about steady, consistent presence.
Sam’s steady posting schedule—content that is varied, authentic, and aligned with her brand—helps her build a loyal audience rather than chasing quick wins.
Takeaway: Focus on showing up consistently rather than stressing over “hacking the algorithm.”
Final Thoughts
For actors and theater artists, TikTok isn’t about putting on another performance—it’s about inviting people into your journey. By leading with personality, using humor, showing process, educating instead of selling, and staying consistent, you can grow an audience that not only follows your content but also supports your career.
@bfa_mba_sam is proof that when you combine artistry with authenticity, TikTok becomes more than an app—it becomes an extension of your creative practice. Set up a call or book coaching with us today to learn how to do it too!
