Case Study: Social Media Growth & Engagement for Prism Movement Theater

Client: Prism Movement Theater
Project: Run Social Media to drive growth and increase ticket sales
Platform: Instagram (@prismmovementtheater)

Background

Prism Movement Theater, known for its innovative, movement-driven performances, lacked a strong social following. The contract’s objectives were to raise awareness, drive ticket sales, and build a dedicated online community leading up to and following the show’s run.

Challenges

  • Limited social media presence prior to campaign launch, with inconsistent posting and low follower growth.

  • Audience awareness primarily local and niche; needed broader visibility.

  • Engagement rates below industry average for arts organizations.

Strategy

Pearl Creative Consulting partnered with Prism Movement Theater to develop and implement a focused Instagram strategy centered around Circe, which included:

  • Content Planning: Crafted a content calendar featuring behind-the-scenes footage, cast interviews, rehearsal snippets, and story-driven posts about the myth of Circe.

  • Visual Branding: Developed a consistent, striking aesthetic aligned with the show’s themes, leveraging high-quality photography and graphics.

  • Audience Engagement: Implemented community management tactics, including timely responses to comments, interactive Instagram Stories (polls, Q&A), and collaborations with local arts influencers.

  • Paid Promotion: Deployed targeted Instagram ads to reach demographic groups likely to attend the show, optimizing for ticket sales.

Results & Growth Metrics (April 2023 through December 2024)

  • The follower count grew steadily by about 600 followers, reflecting expanding audience reach. (Improving by 50% with organic tactics only)

  • Engagement per post approximately doubled, indicating stronger connection with followers.

  • Posting frequency and story usage improved significantly, maintaining audience interest and building momentum

Summary

The contract with Pearl Creative Consulting helped Prism Movement Theater build a more consistent, engaging Instagram presence that better supports the company’s artistic productions and community goals. This digital growth and enhanced audience interaction provide a strong foundation for future marketing efforts.

Case Study: Digital Marketing Success for Plague Mask Players

Client: Plague Mask Players
Platform: Instagram (@plaguemaskplayers)
Campaign Outcome: $13,000+ in ticket revenue with over 200 attendees

Background

Plague Mask Players, a Dallas-based theater company ran a campaign for a Voiceover acting virtual class. The campaign primarily utilized Instagram alongside other digital channels to drive ticket sales and audience engagement.

Results & Growth Metrics

  • The digital marketing efforts contributed to over 200 attendees at the production.

  • The campaign generated $13,000+ in ticket revenue, demonstrating a strong return on digital investment.

  • The Instagram following grew steadily during this period, reflecting increased brand visibility and audience growth.

Summary

Plague Mask Players’ focused digital marketing strategy on Instagram effectively drove ticket sales and attendee turnout. By consistently sharing high-quality, authentic content and actively engaging our community, we translated social media activity into measurable financial success and audience growth.